We’re able to limit the number of processes and operations which have to happen on site and we can control materials much more accurately.

This meant that, ultimately, the product itself was prohibitively unprofitable, and the entire venture ended up being deemed a nonviable investment.The company decided not to build the factory at all..

In other words, in this particular case, not building was deemed the most valuable thing.Design to Value thinking requires a change to the way we approach projects.‘Can we do this?’ must become, ‘should we do this?’.

One helpful way to approach things is to consider projects as having both a problem space and a solution space.It’s important not to let our ideas about solutions become too fixed, too soon.

The problem may not always be perfectly understood when we begin.

People are often in a rush to move ahead, but it’s worth spending time to explore problems fully.It facilitates efficient operation and maintenance.

Critically, Reference Design gives teams the ability to assess a site very quickly using a ‘test fit’ process:.The client brief drives the selection of the appropriate Chips required to build the asset.

These can then be arranged on the site according to the engineers’ predefined rules e.g.proximity of the Chips to one another; which ones can/can’t be stacked, which ones have to be next to each other vs separated etc..